Are you looking for a way to attract more clients to your business? Do you want to build strong relationships with your clients, vendors, and employees?
There is one thing that can help you to accomplish both is a Corporate Gift.
Using corporate gifts has become one of the necessities in the business world. Whether you want to show appreciation towards your clients or reward your staff, these corporate gifts are the perfect solution.
Companies try their best to find the ideal gift. They don’t want their corporate item to sit in the drawer and catch dust. There are many measures that you can take to take full advantage of corporate gifts. I have listed 7 little changes that’ll make a big difference with your corporate gifts.
Plan your corporate gift
If you want to leave a long-lasting impression in the recipient’s mind, you must plan your corporate gift. The choice of gift can either make your relationship or ruin it. Before you start looking for a gift, you must ask yourself a few questions.
- What is the purpose of the corporate gift?
- Do you know the recipient’s personality?
- What is the level of your relationship with the recipient?
When you answer these questions, you will get a clear picture of what kind of items you can give to which recipient. You should pay the most attention to the clients who actively and regularly work with your company. Knowing the recipient’s likes and dislikes will help you find the appropriate gift. You must check the gifting policies of the company you are planning to give the gift to.
Stick to your business theme
I know that the main purpose of a corporate gift item is promoting your brand. But, you don’t want to make it obvious. Don’t give the item that the recipient can never use. For instance, a towel was one of the most commonly used door gift items. Not anymore. People are smarter now and they have certain expectations from corporate gifts.
The best thing you can do is to stick with your business theme. That means you can give the items that reflect your business idea. Let’s take an example, if you run a finance company, you can give pen drives shaped as bank cards.
Avoid commonly used corporate items
It’s easier to buy the most common corporate gift items. These items will do the job but fail to give your message. These items will be just gifts, nothing more. It may give a negative idea to the recipient.
As I mentioned above, you must plan the corporate gift. Giving a unique corporate gift will make the recipient do more business with you. A well-thought corporate gift will help you to improve brand visibility.
Choose superior quality corporate gifts
When it comes to giving corporate gifts, you should never compromise with the quality. You must always buy premium quality items. If you gave a cheap corporate item, it will break in a few days. Your aim should be that the recipient can use the item for a very long time. Whenever they will use the item, it will remind them of your company and brand. So, don’t fall for the trap of cheap corporate items. The price may attract you but the quality is more important.
Choose the packaging
Often, the business owners spend a lot of money on the corporate gift item and fail to impress with the packaging. If you packed an expensive item in a low-quality wrapping paper, it will ruin your gift’s first impression.
You must choose a high-quality gift box and a wrapping paper. You can take a step further with the personal delivery of the item. If the item is being delivered by a company, make sure it gets there on time.
Send gifts regularly
One of the common mistakes that most businesses make is just sending the items on holidays. Corporate gifts can be sent anytime during the year. You must not wait for Christmas or New Year to show appreciation towards your client.
Say thank you to your clients, employees, and vendor regularly. This way, you can remind them of your brand and introduce any new product or services.